The mobile phone industry continues to boom. But with so many retailers and manufacturers offering customers the latest deals, competitor price monitoring is essential to stay ahead of rivals.

The mobile market is becoming increasingly competitive

The mobile market is a lucrative industry with demand only increasing for the latest smartphones.

As a result, competition is fierce with retailers and manufacturers competing for the same customers. With extensive experience in the Mobile Phone industry, Magpie was sought by an established high street retailer to ensure the business’s pricing strategy was aligned to the market.

How we used competitor price monitoring

The custom made software, was tailored to include all the information the client required. From mobile phone handsets and tariff prices, to historical pricing trends. Magpie’s reports gave the client competitor price comparison and extensive data on their industry.

Prices change daily in the Telecoms industry. Magpie searches for price changes 24 hours a day, 7 days a week all year round. Providing daily alerts on the latest price changes as soon as they are available online.


Year on year, Magpie continues to serve as an essential tool in the client’s pricing strategy.

From tailor made reports, to daily price alerts and unlimited data exports. The client utilised Magpie’s modules to remain competitive in the mobile phone industry.