Competitor price monitoring for a mobile phone retailer

The mobile phone industry continues to boom. But with so many retailers and manufacturers offering customers the latest deals, competitor price monitoring is essential to stay ahead of rivals.

The mobile market is becoming increasingly competitive

The mobile market is a lucrative industry with demand only increasing for the latest smartphones.

As a result, competition is fierce with retailers and manufacturers competing for the same customers. With extensive experience in the Mobile Phone industry, Magpie was sought by an established high street retailer to ensure the business’s pricing strategy was aligned to the market.

How we used competitor price monitoring

The custom made software, was tailored to include all the information the client required. From mobile phone handsets and tariff prices, to historical pricing trends. Magpie’s reports gave the client competitor price comparison and extensive data on their industry.

Prices change daily in the Telecoms industry. Magpie searches for price changes 24 hours a day, 7 days a week all year round. Providing daily alerts on the latest price changes as soon as they are available online.


Year on year, Magpie continues to serve as an essential tool in the client’s pricing strategy.

From tailor made reports, to daily price alerts and unlimited data exports. The client utilised Magpie’s modules to remain competitive in the mobile phone industry.

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Using data to make better eCommerce decisions

There are two kinds of people in this world: those who love data and Excel sheets… and normal people. Or rather, people who might not always have the time or enthusiasm needed to delve into deep CSV files of raw data in order to extract what really matters and translate it into actionable information.

Here at stickee, we believe complex data shouldn’t get in the way of decisions, but instead help you make them. The amount of data you’re generating can seem a little overwhelming at first, but harnessing its power could help you make better choices for your business. Let’s take a look at big data and the impact it can have…

Why is it important to monitor competitors?

If you run a business, you will have competitors. 

And just like you, your competitors are working hard to make their business the best.

Some things will work for them, and some things won’t. They may have already solved problems that you’re currently facing, or maybe they’re gearing up for a big product launch. 

But if you’re not keeping a close eye on them, how would you know all this? 

In this article, we break down why it’s important to monitor competitors, including how one of our partners solved a crucial problem by monitoring their competition. 

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