The mobile phone industry continues to boom. But with so many retailers and manufacturers offering customers the latest deals, competitor price monitoring is essential to stay ahead of rivals.


The mobile market is a lucrative industry with demand only increasing for the latest smartphones.

As a result, competition is fierce with retailers and manufacturers vying for the same customers. With extensive experience in the Mobile Phone industry, Magpie was sought by an established high street retailer to ensure the business’s pricing strategy was aligned to the market.


The custom made software, was tailored to include all the information the client required. From handsets and tariff prices, to historical pricing trends the client received extensive data on their industry.

Magpie searches for price changes 24 hours a day, 7 days a week all year round. With prices changing on a daily basis in the Telecoms industry, receiving daily alerts on important pricing changes gives the client the latest price changes as soon as they are available online.


Year on year, Magpie continues to serve as an essential tool in the client’s pricing strategy.

From tailor made reports, to daily price alerts and unlimited data exports, the client has utilised Magpie’s features to remain competitive and implement a proactive pricing strategy.