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Here is the latest updates from the Magpie team.

Desk with laptop open on ecommerce fashion website and various items such as phone, notebook, lamp, etc.

Why is average unit retail (AUR) important?

Every business currently trading should have a good idea of how they’re doing as far as sales go. They should also be...

Open laptop with small shopping bags and trolley beside it

How to minimise checkout abandonment

Imagine a shopper has had their eye on one of your products for a really long time. They’ve done all their research,...

How to make your sales promotions more successful

A difficult part of running any business is attracting customers. Another just as difficult part is retaining them! There are so many...

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What is everyday low pricing?

Everyday low pricing is a popular tactic among retailers, especially in North America. Many big-name businesses, including Walmart and Amazon, have used...

Why is brand visibility important?

Helping your brand become more visible is key to its success on the digital shelf. A brand’s visibility directly affects how many...

What is a business’s online share of voice?

Every business wonders how much they dominate the conversation in their industry. That’s what online share of voice can tell them. It’s...

Brand compliance checklist

Some brands you know just by looking at their logos, others from the colours they display. These businesses are winning at brand...

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What is penetration pricing?

Everyone has their price, whether they’re a buyer or business owner. For companies, the right pricing strategy is crucial if you want...

How to create a digital shelf strategy

Shoppers love looking at things, and if you want your business to succeed, you’d better make sure your products are as appealing...

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