News

Here is the latest updates from the Magpie team.

What is dynamic pricing?

Odds are, if you’ve ever ordered an Uber during rush hour (or even booked a peak time delivery slot for your shopping),...

List price vs net price: What are the differences?

Every business should have the correct pricing in place if it wants to appeal to its customers, whether in a brick and...

What is ecommerce content?

Looking for more traffic from Google and other search engines? Want to expand your lead generation potential? Feel like you need better...

Animals up for adoption via online catalogue

What is catalogue management?

Whether you’re Pepsi pleading your case over a Harrier jet or an excited supermarket looking to push Christmas goods, there’s no getting...

What are inelastic products?

Ever wanted a product so much you paid above and beyond for it? Would you still have bought that product if the...

White desk furnished with gold lamp, pink flowers and notebook, and motivational poster, with open laptop

Why is average unit retail (AUR) important?

Every business currently trading should have a good idea of how they’re doing as far as sales go. They should also be...

Laptop screen with mini shopping trolley and brown boxes

How to minimise checkout abandonment

Imagine a shopper has had their eye on one of your products for a really long time. They’ve done all their research,...

Staff in meeting room with laptops and multicoloured sticky notes

How to make your sales promotions more successful

A difficult part of running any business is attracting customers. Another just as difficult part is retaining them! There are so many...

Someone typing at laptop with notebook, glasses and American football panther mug nearby

What is everyday low pricing?

Everyday low pricing is a popular tactic among retailers, especially in North America. Many big-name businesses, including Walmart and Amazon, have used...

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