Month: August 2022

What is MAP pricing?

As the ecommerce world expands, the online consumer market becomes more competitive than ever. It is therefore vital that your business seizes the moment and addresses (arguably) its greatest challenge: pricing.

The right pricing strategy will help you gain an immediate advantage over your competitors when it comes to selling via the internet. And MAP pricing is definitely worth considering as you look to safeguard your products from counterfeiters and promote your brand.

In this article, we look at what MAP pricing is, why it should matter to growing ecommerce businesses, and how you can set it up for the best results.

What is the digital shelf?

Have you ever viewed products online? Of course you have; it’s the 21st century!

But do you notice they often look similar to how you find them in-store?

From browsing all the way through to checkout, a company’s digital shelf is basically the online equivalent of buying their products IRL (in real life).

With the element of touch taken out of the equation, businesses are having to be more and more creative when it comes to replicating the feel of in-store shopping online.

So, how do you go about getting your brand ready for the digital shelf?

In this article, we ask, ‘What is the digital shelf?’, as well as looking at why it matters and providing ways of bolstering your own digital shelf space.