Brand Prominence: The Early Warning System
Explore advanced analysis of your brand's online footprint, or simply the extent to which your brand is visible online.CONTACT US
For over 10 years Magpie has been gathering, sorting, analysing and reporting valuable data for a range of clients all over the world. We form long-term partnerships by maintaining the highest standards and ensuring that all of our relationships are personal.
A quick intro to Brand Prominence...
Score it and monitor it...
Changes in your prominence on partner sites can affect sales downstream. Magpie alerts you as soon as there are changes in your brand visibility, helping you react to competitor activity and protect sales.
Daily Dashboard Alerts
Get straight to the important data quickly. Magpie filters out the noise to show you exactly what’s changed, on which sites, and how it affects you. Giving you the actionable insight to react when it matters.
Understand your brand visibility
Monitor how prominent your brand and products are vs competitors online and track your positioning and share of voice. Magpie provides the insight data and analysis to answer these challenges
Automate time-consuming tasks
Magpie takes away the pain of trying to manually track competitor activity across multiple pages and sites, enabling you to focus on actionable insight to react when it really matters.
Capture competitor promotions as they appear
Receive alerts when competitors launch new promotional activity on partner sites. See how that affects your visibility and what percentage of loss or gain your brand has as a result.
Intelligent algorithms to calculate prominence
Not all promotional slots are made equal. A hero banner in the first slide of a carousel can be more visible than a smaller promotion below the fold. Magpie’s intelligent analysis takes size, position and visibility into account to generate meaningful prominence scores.
Visual comparison of page changes over time
Magpie captures full page screenshots and stores them in historical archives, as well as individual ads, promotions and products. Using Magpie’s comparison functionality you can easily see changes on partner pages between two dates.
Historical trends to help you understand the market
Track prominence changes and competitor activity over time. Integrate data with sales and traffic to get a complete picture of how your visibility across partner sites affects bottom line sale, enabling you to plan for the future and react to competitor activity.
Proactive email alerts
Get notifications when new competitor promotions are found on partner sites that could have an impact on sales and marketing. View historical archives of promotions to combine with sales data for greater insight.
Data however you need it
Magpie data is available for you in a range of formats to make it easy for you to use the insight in the most efficient way that suits your business processes. Raw CSV downloads, PDFs, Email alerts and online reporting dashboards.
Let us show you!
We'd lvoe to learn more about your business needs and discuss how Magpie DBX can solve your digital brand experience and market insight challenges.