Brand prominence

Magpie’s Brand Prominence can help provide brand owners with an advanced analysis of their brands online footprint; or simply the extent to which their brand is visible on partner, reseller and marketplace websites.

Analyse your market position

Magpie’s software gathers data to enable brand managers to analyse their brands market position.

Understand user behaviour

Use Magpie to support research in understanding competitor and consumer behaviour on websites.

Brand owners can now receive advanced analysis of their brands visibility on  partner websites and marketplaces using Magpie’s Brand Prominence modules.

How does it work?

Our software visits web pages where brands are displayed in order to gather data to ascertain how prominent, or visible, that brand is compared to other brands displayed. Magpie looks at a range of data points on the pages, including images, text, carousels and links.

Gathering key data

Magpie also measures your competitors prominence, calculating their percentage of visibility on each page every day. This data provides you with an average across all pages, as well as page by page specific scores and reports.

Analysing data across the globe

We currently cover 26 countries but are adding more all of the time. Including;

Australia, Brazil, Canada, Chile, Colombia, Denmark, France, Germany, Hong Kong, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Philippines, Russia, Saudi Arabia, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States.

If you are interested in data from a county not yet listed then please get in touch.

Frequently asked questions

If you have any questions or want to know more about Magpie, please contact us.

Yes you can. Magpie data is available in raw data formats that easily import into business intelligence tools such as Power BI and Google Data Studio.

Typically data is updated once, or twice, a day, depending on your requirements. Some people prefer a weekly, or monthly digest. Whatever your data needs we can cater for it, delivering reports and raw data downloads as and when you need them.

Magpie’s pricing structure is based around how many countries and how many sites you wish to cover. There is a basic monthly licence fee plus a cost for the number of sites/competitors you wish to track. For more detailed pricing please get in touch so we can discuss your exact requirements.

Get in touch

Want to know more?