About us

Magpie DBX is part of Stickee Technology LTD, a creative technology agency that provides bespoke software and marketing solutions to world-leading brands.

At the heart of our business is a passionate team committed to innovation and building transformational technology, all of whom have a willingness to strive for better.

Trusted by the world's leading brands

Google 1&1 Virgin Media and O2 logo GFK

Our history

stickee has extensive experience with software development, data analysis, and marketing dating back to 2001, when we launched the UK’s very first mobile phone comparison website.

Since then, we’ve provided technology solutions for a wide range of clients and have developed our own SaaS-based applications. Our goal is to always find ways to simplify complex challenges and make things better.
















Company established – UK’s first mobile phone comparison website launched

In 2001, we launched ‘Mobiles4Everyone’, our very first comparison software and the first mobile phone comparison website in the UK. Since then, we’ve built on these solid foundations to expand our expertise into a wide range of technologies, and we now provide software for some of the biggest names around.

Software development services added

In 2006, we began providing bespoke web and software development services. This has included software builds for the likes of:

  • NatWest
  • Coca-Cola
  • ASDA
  • Carphone Warehouse
  • Go.Compare

Broadband comparison with MoneySupermarket launched

Adding to our mobile phone comparison infrastructure, we developed Broadband comparison. We extended this to white labels, feeds, and APIs, launching a version with MoneySupermarket in the UK.

Magpie software released

Magpie launched as much more than just a competitor pricing data collection tool: It’s a fully managed analysis suite customised precisely to your business’s needs and requirements.

As part of our service, we deliver the data you want, when you want it, in the format you need it. Along with a degree of precision unseen in any of our competitors’ products.

Pet Insurance comparison system launched with MoneySupermarket

stickee expands its partnership with popular comparison service MoneySupermarket.

Convert Network developed

We launched our Convert Network to offer best-in-class tools to grow partner relationships. These include:

  • Custom tracking structures
  • Personalised reporting
  • Fast payments
  • Flexible commercial tools

Magpie extended to 25+ countries

Magpie expands its coverage in:

Australia, Brazil, Canada, Chile, Colombia, Denmark, France, Germany, Hong Kong, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Philippines, Russia, Saudi Arabia, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States

Broadband, mobile, and pet insurance comparison launched on Go.Compare

stickee begins a new partnership with Go.Compare to provide broadband, mobile, and pet insurance comparison, including multi-pet.

Partnership with GFK to provide ‘Daily Pricing Monitor’

GfK partnered with stickee to develop the Daily Pricing Monitor, a fully automated data collection, monitoring, and analysis suite for the telecoms sector.

Already covering over 200 retailers across 25 countries, this unique tool provides critical price insight across all models in the Postpay, PAYG, Sim-Free, Sim-Only, and Service segments.

Magpie Brand Prominence and Brand Compliance modules released

Brand owners can now receive advanced analysis of their brand’s visibility on partner websites and marketplaces using Magpie’s Brand Prominence module.

Additionally, Magpie’s Brand Compliance tool monitors how your brand is being presented by partners all across the web.

Magpie Stock and Delivery Monitor released

Brand owners can now receive advanced analysis of their brand’s inventory levels on partner websites and marketplaces using Magpie’s Stock and Delivery module.

This tool also monitors how your brand’s products are being delivered by partners across the web, including when more stock is needed.

Comparison services begin with Compare the Market

stickee begins a new partnership powering technology for this popular comparison brand. Simples!

New comparison partnership with Which?

stickee begins powering broadband and mobile comparison technology for this popular consumer choice website.

Magpie DBX Intelligence launch

In 2023, we introduced our Intelligence module. Brands can now receive in-depth packs put together by our brilliant Insights team.

Magpie DBX Price Tracker overhaul

Our new and improved Price Tracker module launched, introducing a suite of new reports alongside huge speed and functionality improvements.

Book a demo

Want to learn more about how Magpie DBX can help your business? Get in touch with us and let us show you!

  • Designed to help you increase sales
  • Tailored to suit your business needs
  • Full support available
Virgin Media and O2 logo