So, who and what is Magpie?

Magpie is part of the stickee technology group. At the heart of our business is a team with a passion and commitment to innovation to build transformational technology, and a willingness to always strive for a better way.


We encourage and foster a culture of openness and teamwork here at stickee. It is impossible to achieve some of the incredible things we have without our team. We’re always on the lookout for more talented people to join us too.

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Our history

stickee has extensive experience with software development, data analysis and marketing dating back to 2001 when we launched the UK's very first mobile phone comparison website. Since then we have provided technology solutions for a wide range of clients and have developed our own SaaS-based applications. Our goal is to always find better ways to simplify complex challenges and make things better.

Company established 2001
Launches UK's first mobile phone comparison website

In 2001 we launched 'Mobiles4Everyone', our very first comparison software and the first mobile phone comparison website in the UK. Since then we have built on these solid foundations to expand our expertise into a range of technologies and now provide software for some of the biggest names around.

Software development services added 2006

In 2006 we began providing bespoke web and software development services. This has included software builds for the likes of NatWest, Coca-Cola, ASDA, Carphone Warehouse and GoCompare.

Launched broadband comparison with Money Supermarket in 2009

Adding to our mobile phone comparison infrastructure we developed Broadband comparison. We extended this to white labels, feeds and APIs and launched a version with Money Supermarket in the UK.

Magpie software released 2010

Magpie launched as much more than just a competitor pricing data collection tool. It’s a fully managed analysis suite that is customised precisely to your needs and requirements. As part of our service, we deliver the data you want, when you want it, in the format you need it. Along with a degree of precision unseen in any of our competitors’ products.

Pet Insurance comparison system launched with Money Supermarket in 2015

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Convert Network developed 2017

We launched our Convert Network to offer best in class tools to grow partner relationships. Including custom tracking structures, personalised reporting, fast payments and flexible commercials tools.

Magpie extends to 25+ countries

Magpie expands coverage in: Australia, Brazil, Canada, Chile, Colombia, Denmark, France, Germany, Hong Kong, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Philippines, Russia, Saudi Arabia, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States.

Broadband, mobile and pet insurance comparison launched on GoCompare 2019

stickee is delighted to partner with GoCompare to provide broadband, mobile and pet insurance comparison, including multipet.

Partnership with GFK to provide 'Daily Pricing Monitor' 2020

GfK partnered with stickee to develop the Daily Pricing Monitor, a fully-automated data collection, monitoring and analysis suite for the telecoms sector. Already covering over 200 retailers across 25 countries, the unique tool provides critical price insight across all models in the Postpay, PAYG, Sim-Free, Sim-Only and Service segments.

Magpie Brand Prominence and Brand Compliance released 2020

Brand owners can now receive advanced analysis of their brand's visibility on partner websites and marketplaces using Magpie’s Brand Prominence modules. In addition, Magpie's Brand Compliance tools monitor how your brand is being presented by partners all across the web.

Magpie Availability, Stock & Shipping Released

Magpie's module to track and report stock levels, messages, buying options and shipping costs and times released to integrate into the Magpie suite.

Want to find out more about how Magpie can help your business?