Tag: map pricing

MAP pricing vs. MSRP: What’s the difference?

As an e-commerce company, you may find yourself struggling if your pricing isn’t well thought through.

After all, success when operating on the digital shelf means you should already be competitively priced and ready to go.

We appreciate it’s sometimes easier said than done, though. You’ll first need to consider different pricing policies and decide which one is best for your business.

In this article, we look at the debate around MSRP vs MAP pricing and provide a clearer picture of what these two pricing models can offer.

How to enforce MAP pricing

Setting your very own MAP (Minimum Advertised Price) is a great way of helping increase your company’s profits, but who enforces this?

With the digital shelf so large, there are those who could take advantage of your MAP pricing policy and never get caught.

If you’ve only recently found out about MAP pricing, and perhaps just implemented it for your business, enforcement is the next logical step.

But is it possible to actually enforce MAP pricing?

In this article, we look at whether MAP pricing can be enforced, and the steps you can take so your business doesn’t suffer.

What is MAP pricing?

As the ecommerce world expands, the online consumer market becomes more competitive than ever. It is therefore vital that your business seizes the moment and addresses (arguably) its greatest challenge: pricing.

The right pricing strategy will help you gain an immediate advantage over your competitors when it comes to selling via the internet. And MAP pricing is definitely worth considering as you look to safeguard your products from counterfeiters and promote your brand.

In this article, we look at what MAP pricing is, why it should matter to growing ecommerce businesses, and how you can set it up for the best results.