MAP pricing vs MSRP: What’s the difference?
As an e-commerce company, you may find yourself struggling if your pricing isn’t well thought through.
After all, success when operating on the digital shelf means you should already be competitively priced and ready to go.
We appreciate it’s sometimes easier said than done, though. You’ll first need to consider different pricing policies and decide which one is best for your business.
In this article, we look at the debate around MSRP vs MAP pricing and provide a clearer picture of what these two pricing models can offer.