Month: September 2022

How to deal with pricing violations

As an e-commerce business, you’re going to encounter pricing violations at some point.

The digital shelf is vast, and unfortunately some sellers don’t always play by the rules. If the opportunity to undercut your pricing arises, they will take full advantage.

Of course, most online merchants are perfectly compliant with the original requirements of their partners’ terms. However, even just one bad apple could spoil your reputation (and profits).

This article provides you with info on how to deal with pricing violations, so that your company isn’t seriously impacted if and when they occur.

How to win at the digital shelf

One of the most important aspects of e-commerce is success on the digital shelf. But how do you make those crucial online gains your business needs to survive?

The digital shelf is where you get noticed, the place where your brand has the most opportunity to shine. And with an increasing number of people shopping online, knowing how to win at the digital shelf could be what catapults your company to a whole new level.

In this article, we show you how to win at the digital shelf, including ways that Magpie DBX can help your business shoot for the (virtual) stars.

How to enforce MAP pricing

Setting your very own MAP (Minimum Advertised Price) is a great way of helping increase your company’s profits, but who enforces this?

With the digital shelf so large, there are those who could take advantage of your MAP pricing policy and never get caught.

If you’ve only recently found out about MAP pricing, and perhaps just implemented it for your business, enforcement is the next logical step.

But is it possible to actually enforce MAP pricing?

In this article, we look at whether MAP pricing can be enforced, and the steps you can take so your business doesn’t suffer.