November 2022 • Magpie DBX

What is product cannibalisation?

As a thriving business, launching products is always an exciting time.

You’ve got the initial anticipation, then the launch date itself, and finally (hopefully) the inflated sales figures that follow.

But some companies experience negative consequences on the digital shelf after releasing the brand-new product they’ve worked so hard to perfect; instead of attracting customers from other brands, they end up stealing sales from themselves. This can be explained through one increasingly common phenomenon: product cannibalisation.

In this article, we look at product cannibalisation in detail, covering what it is, the potential causes and impact, as well as tips on how to avoid making the same mistakes as other businesses.

Product Tracking

Omnichannel vs multichannel ecommerce: What’s the difference?

Those who work in the worlds of business or marketing may have come across the terms ‘omnichannel’ and ‘multichannel’ at some point.

But what exactly do they mean?

Also, more importantly, how do they affect the way your company interacts with customers?

In this article, we look at both omnichannel ecommerce and multichannel ecommerce, exploring what makes each approach unique and how to decide which one is right for you.

Brand Experience

What is omnichannel ecommerce?

In the old days, marketing was very much about showing people where to find brick and mortar stores that sold their favourite products.

Now, though, things have changed.

Thanks to the internet, companies can now use many different channels to present their brands and products to the world. Using a combination of channels in an effective omnichannel ecommerce strategy can mean big success.

In this article, we look at omnichannel ecommerce, explaining what it is, why it’s important and how you can use it to help grow your business on the digital shelf.

Brand Prominence

Month: November 2022

What is product cannibalisation?

Omnichannel vs multichannel ecommerce: What’s the difference?

What is omnichannel ecommerce?

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