Month: May 2023

Skim pricing: Is it right for your business?

Are you looking to launch a product that faces little – or even no – competition? 

In that case, skim pricing could be the answer.

Skim pricing usually works best when applied to products bought by “early adopters”, who are ready to pay more for these must-have items.

But how do you know if skim pricing is right for your business?

In this article, we look at skim pricing as a pricing strategy and explain what you should consider before adopting this price model within your company.

Velocity pricing: What is it and how does it work?

When it comes to retail pricing strategies, there are plenty of choices available for your business. But this is a big decision; the entire success of your company depends on which pricing strategy you pick!

A popular option at the moment is velocity pricing; more and more organisations are adopting this strategy across their products and services.

So, why has velocity pricing suddenly taken off?

In this article, we get to grips with the nitty-gritty of velocity pricing and explain how you can use it to increase your business’s overall profitability.