Digital Shelf Analytics for marketers
Analyse. Optimise. Convert. Track your retailers like never before
Power up your branding, level up your campaigns
Magpie is the missing piece of your digital shelf puzzle.
Giving you unmatched clarity on analytics and turning sharp insights into actions that convert, Magpie empowers you to understand your performance on the digital shelf like never before.
Between pricing, product visibility, stock levels, and branding, we’ve got everything you need to conquer the digital shelf.
Trusted by the world's leading brands
Your digital shelf problems, solved at scale
Track the entire market effortlessly
Magpie gives you a clear view across your most important products, categories, retailers, countries, and regions – delivering snapshot summaries with the ability to deep dive into meaningful detail.
Understand product and brand visibility on a whole new scale, while driving strategy without waiting for data to be collected or reports to be produced.
With the power to sift through millions of products, prices and promotions in seconds, Magpie turns complexity into clarity.
Be one step ahead of the competition
Spot market movements the moment they happen.
Whether it’s a new campaign launch, a significant price drop, or adverts appearing on a key retailer’s homepage, we’ll know about it – so you’ll know right away.
Accurate data you can rely on
Magpie safeguards your analytics with rigorous data quality measures.
Major anomalies are automatically quarantined and flagged for investigation, while built-in anomaly detection runs checks at the database level to uncover additional issues for resolution.
On top of that, a dedicated quality assurance team provides an extra layer of confidence, ensuring your insights are always accurate and reliable.
Keep your branding consistent
Enforce brand compliance across retailers by verifying that they use the most up-to-date logs, correct product images, and proper naming conventions.
You’ll know exactly who isn’t complying and where, enabling you to take action to rectify issues and strengthen your brand integrity and consistency.
Get your products discovered
Track product visibility across retailers and identify where your products are missing.
Monitor performance against key search terms, understand where competitors are outperforming you, and see when they run adverts in the areas where your products are most popular.
All this gives you the insights needed to get your products discovered and stay ahead in the market.
Deeper understanding of campaign performance
Adding a new dimension to your campaign tracking, Magpie helps you understand how price cuts and promotions impact product visibility.
Measure brand prominence during sponsored campaigns – so you can see exactly how visible your branding was and whether sponsored listings held the top spot throughout the period.
The same insights apply to your competitors, allowing you to evaluate the effectiveness of their campaigns as well.
We cannot remain as agile and competitive without it. To try and replicate that data in any other way would cost way too much and would be almost impossible to manage. There is nothing better out there for getting to the heart of the deals in the quickest way possible
Magpie DBX features that marketers love
Brand compliance audit
Enforce correct branding, imagery, descriptions across partners
On-site search position tracking
Monitor how high your products appear for important search terms
Product display page optimiser
We track and grade every aspect of your PDPs, from gallery image counts to brand mentions in text
Campaign visibility impact
Track how campaigns and sales affect product visibility
Price and promotion tracking
Accurate same-day pricing data across every retailer and region
Competitor intelligence
Tailored insights that reveal market trends, consumer behaviours and competitive dynamics
Unlimited access for your whole business
With Magpie DBX, you get unlimited user integrations at no additional cost.
That means you, your team, key stakeholders, and anyone else in the company can be given the access they need.
And because permissions can be granted on a user by user basis, only relevant parties see what needs to be seen.
It’s not just for marketing
Magpie DBX empowers a wide range of teams.
From business development and pricing to competitor intelligence, we provide actionable data that drives smarter decisions across your organisation, helping every team stay informed, agile, and ahead of the competition.
