Month: October 2022

How to maximise digital shelf visibility

Appearing on the digital shelf involves more than just listing your products across multiple channels.

It’s about making sure that you’re presenting them in the right way, so that customers will keep using your brand because they trust that you can deliver.

But retaining customers means first maximising your digital shelf visibility, which is tricky given how crowded the online space has become.

In this article, we look at why digital shelf visibility is so important, as well as suggesting ways of appearing more visible across the internet.

What is brand compliance?

Never underestimate the power of a clearly aligned brand. Consistency and integration are both key if you want your company to succeed online.

But how do you make your brand ‘compliant’? What are the steps involved?

In this article, we take a closer look at brand compliance and show you ways of boosting your company’s appeal across the digital landscape.

MAP pricing vs MSRP: What’s the difference?

As an e-commerce company, you may find yourself struggling if your pricing isn’t well thought through.

After all, success when operating on the digital shelf means you should already be competitively priced and ready to go.

We appreciate it’s sometimes easier said than done, though. You’ll first need to consider different pricing policies and decide which one is best for your business.

In this article, we look at the debate around MSRP vs MAP pricing and provide a clearer picture of what these two pricing models can offer.

What is digital shelf analytics?

Digital shelf analytics, also known as DSA, gives internet businesses all they need to boost their market share.

Standing out on the digital shelf means staying one step ahead of your competitors. But how do you know where to focus? What do today’s most successful e-commerce companies look like?

That’s where digital shelf analytics comes in.

In this article, we explore digital shelf analytics and discover why understanding it is essential for growing your brand online.