Every business wonders how much they dominate the conversation in their industry.
That’s what online share of voice can tell them. It’s an important factor for any brand looking to grow on the digital shelf.
So, how do you calculate yours?
In this article, we discuss online share of voice at length, asking what it is, why it is so crucial, and how you can leverage it to make the gains your company needs.
Some brands you know just by looking at their logos, others from the colours they display.
These businesses are winning at brand compliance for a reason: they’re instantly recognisable!
But it takes a long time to make your brand memorable for all the right reasons. The question is can you emulate the success of household names through your own digital marketing?
In this article, we show you how to create a brand compliance checklist that, if used correctly, will give your business the boost it needs across the digital shelf.
Everyone has their price, whether they’re a buyer or business owner.
For companies, the right pricing strategy is crucial if you want to succeed online, and penetration pricing could help your brand stand out in an increasingly saturated ecommerce market.
But what is penetration pricing, and how exactly might your brand use it to grow?
In this article, we’ll explain everything you need to know about penetration pricing, including its advantages, potential drawbacks, and why you ought to consider this approach for your business.
Shoppers love looking at things, and if you want your business to succeed, you’d better make sure your products are as appealing across the digital shelf – where they’re housed online – as they are within a physical retail space.
Want to learn more about how Magpie DBX can help your business? Get in touch with us and let us show you!
