Month: February 2023

What is ecommerce content?

Looking for more traffic from Google and other search engines? Want to expand your lead generation potential? Feel like you need better customer engagement?

Ecommerce content can help with all this. Of course, on the digital shelf, it’s not just about knowing what types of content to use; you also need to understand how and where to use them if you hope to succeed!

In this article, we explain what ecommerce content is and how you can use it to grow your business online.

What is catalogue management?

Whether you’re Pepsi pleading your case over a Harrier jet or an excited supermarket looking to push Christmas goods, there’s no getting around the fact that catalogues come in handy.

But what if you operate as an ecommerce brand on the digital shelf?

To companies trading online, catalogue management is an important part of business success. In fact, it may be even more crucial than if you own a brick and mortar store!

Effective catalogue management allows you to expand your product line, engage proactively with customers and organise inventory in a much more efficient way.

In this article, we look at catalogue management for ecommerce brands, and explain how to better manage online product catalogues so you can sway shoppers from your competition.

What are inelastic products?

Ever wanted a product so much you paid above and beyond for it?

Would you still have bought that product if the price had gone up by, say, 100%?

When it comes to buying from the digital shelf or brick and mortar stores, price has an undeniable influence on customers’ decisions. If a product is too expensive, they simply won’t pay for it; too little and it could look cheap!

Balancing price elasticity and inelastic demand is crucial if you want your business to succeed. But what are inelastic products, exactly? And why do they have so much appeal?

In this article, we investigate the phenomenon of inelastic products, including why they should matter to brands and how they could help your business grow.

Why is average unit retail (AUR) important?

Every business currently trading should have a good idea of how they’re doing as far as sales go.

They should also be keeping a watchful eye on their inventory. Is there enough stock to satisfy customer demand? And if not, how can this be fixed?

Average unit retail (AUR) helps businesses know where to focus their sales efforts, whether they’re operating from a brick-and-mortar location or across the vastness of the digital shelf.

In this article, we explain exactly what AUR is, why it’s so important, and how you can use it to help improve your business’s sales.