Category: Ecommerce

Can a customised brand portal help your marketing?

As a business owner, effective marketing is key. Whether you’re trading from a brick and mortar store or across the digital shelf, you’ll need to figure out how relevant content can get to your customers quickly and easily.

Still relatively new in the ecommerce and product management industries, customised brand portals are becoming increasingly popular. This is because of their amazing ability to streamline day-to-day operations and marketing activities without detracting from important work!

In this article, we explore what customised brand portals are, why they differ from traditional product databases, and how you can use them to build better relationships with your sales channels and, by extension, your audience.

10 ways to support online brand optimisation for ecommerce

Are you using online brand optimisation for ecommerce to help drive conversions?

If so, fantastic. If not, boo!

Staying relevant as a business on the digital shelf means frequently checking that your ecommerce content is in tip-top shape.

But how will you know which areas to focus on?

We’ve put together this handy guide to help you make the right decisions when it comes to online brand optimisation for ecommerce.

Product information management: A definitive guide

If you’re a business that sells a lot of different products – especially on the digital shelf – then it must get overwhelming managing them all.

Don’t worry, we understand.

But how exactly can you ensure both consistent quality and service when there are so many loose ends floating around?

Well, a product information management system is one way to keep tabs on everything you do online marketing-wise – as well as how well certain products and channels are performing.

In this article, we explain why product information management is so important to growing your ecommerce business.

What is ecommerce content?

Looking for more traffic from Google and other search engines? Want to expand your lead generation potential? Feel like you need better customer engagement?

Ecommerce content can help with all this. Of course, on the digital shelf, it’s not just about knowing what types of content to use; you also need to understand how and where to use them if you hope to succeed!

In this article, we explain what ecommerce content is and how you can use it to grow your business online.

What is catalogue management?

Whether you’re Pepsi pleading your case over a Harrier jet or an excited supermarket looking to push Christmas goods, there’s no getting around the fact that catalogues come in handy.

But what if you operate as an ecommerce brand on the digital shelf?

To companies trading online, catalogue management is an important part of business success. In fact, it may be even more crucial than if you own a brick and mortar store!

Effective catalogue management allows you to expand your product line, engage proactively with customers and organise inventory in a much more efficient way.

In this article, we look at catalogue management for ecommerce brands, and explain how to better manage online product catalogues so you can sway shoppers from your competition.

What are inelastic products?

Ever wanted a product so much you paid above and beyond for it?

Would you still have bought that product if the price had gone up by, say, 100%?

When it comes to buying from the digital shelf or brick and mortar stores, price has an undeniable influence on customers’ decisions. If a product is too expensive, they simply won’t pay for it; too little and it could look cheap!

Balancing price elasticity and inelastic demand is crucial if you want your business to succeed. But what are inelastic products, exactly? And why do they have so much appeal?

In this article, we investigate the phenomenon of inelastic products, including why they should matter to brands and how they could help your business grow.