Author: Dave Canham

Using data to make better eCommerce decisions

There are two kinds of people in this world: those who love data and Excel sheets… and normal people. Or rather, people who might not always have the time or enthusiasm needed to delve into deep CSV files of raw data in order to extract what really matters and translate it into actionable information.

Here at stickee, we believe complex data shouldn’t get in the way of decisions, but instead help you make them. The amount of data you’re generating can seem a little overwhelming at first, but harnessing its power could help you make better choices for your business. Let’s take a look at big data and the impact it can have…

Competitor price monitoring for a mobile phone retailer

The mobile phone industry continues to boom. But with so many retailers and manufacturers offering customers the latest deals, competitor price monitoring is essential to stay ahead of rivals.

Manufacturer price monitoring: How to stay ahead of the game (and your competitors)

If you’re a manufacturer and you’re not monitoring prices, you’re missing a trick. 

In fact, a trick might be an understatement. In 2022, data is gold, and pricing data is gold dust. 

If you’re not keeping on top of your own prices, then who is? 

In this article, we’ll take you through everything you need to know about price monitoring, including what it is and how it can help manufacturers like yourself. We’ll even include a living, breathing example of how our own monitoring tool has helped revolutionise a global brand’s pricing strategy. 

Let’s get started.  

Magpie for Telecoms

Magpie was first built as a price tracking tool for the telecoms industry. Tracking Contract, PAYG & SIM Free prices, whilst measuring other value impactors such as free gifts, interest free credit, and extended warranties.

10 ways to beat competitors without changing your prices

Pricing your products competitively while securing a healthy profit margin is the ambition of every business. With customers now more tech-savvy and commercially aware than ever, competitor price monitoring is essential.

But how exactly do you stay ahead of your competition and keep prices consistent?

In this article, we’ll show you 10 ways to beat competitors without changing your prices, and explain what Magpie DBX can do to help your company maintain its pricing position.

Retail pricing strategies

Markets are versatile, there’s no denying that. And every retailer operates in ways specific to them and their market.

As far as pricing goes, finding the right strategy is crucial to your business’s success. Especially in today’s e-commerce space, which is becoming increasingly competitive.

So, which retail pricing strategies are right for you? In this article, we explore the most popular strategies to help you attract more customers and grow your business.