Category: Industry Insights

Consumer panels: Why are they so important?

Ever sat watching The Apprentice and laughed at the brutally honest feedback people give to the teams’ products?

It’s OK, you’re not alone!

But in all seriousness, consumer research is a valuable tool in your brand’s arsenal. With the right feedback, you can better understand the people you’re marketing to – and learn how to improve your efforts so far. 

Consumer panels are there to help you focus right from the start, but what are they exactly?

In this article, we explore consumer panels in more detail and show how they could help make your brand more appealing to customers on the digital shelf.

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