Category: Promotion Tracking

Pricing psychology: How to win more sales

It’s strange to think, but psychology underpins everything we do as buyers and sellers.

Customer behaviour is an important part of marketing, given that trends change so quickly nowadays – especially on the digital shelf – and must be monitored closely for the best results.

Pricing and customer behaviour have a significant relationship in any business. By pricing your products in a certain way, you send messages to the wider market about your brand and who you want shopping at your store – be it a brick and mortar establishment or an ecommerce hub.

Luckily, pricing psychology is here to help you avoid some of the biggest pitfalls on your journey!

In this article, we explore the fundamentals of pricing psychology and show you how it can help grow your business.

How to make your sales promotions more successful

A difficult part of running any business is attracting customers. Another just as difficult part is retaining them!

There are so many brands out there, operating from brick-and-mortar stores or on the digital shelf, that companies must get creative if they want to succeed. 

Of course, promotions are a great way to unlock your business’s full sales potential. But which ones do you need, and how can they work best for you?

In this article, we look at sales promotions and discover how they can drive shoppers to your brand.