Tag: price monitoring

MAP pricing vs MSRP: What’s the difference?

As an e-commerce company, you may find yourself struggling if your pricing isn’t well thought through.

After all, success when operating on the digital shelf means you should already be competitively priced and ready to go.

We appreciate it’s sometimes easier said than done, though. You’ll first need to consider different pricing policies and decide which one is best for your business.

In this article, we look at the debate around MSRP vs MAP pricing and provide a clearer picture of what these two pricing models can offer.

How to deal with pricing violations

As an e-commerce business, you’re going to encounter pricing violations at some point.

The digital shelf is vast, and unfortunately some sellers don’t always play by the rules. If the opportunity to undercut your pricing arises, they will take full advantage.

Of course, most online merchants are perfectly compliant with the original requirements of their partners’ terms. However, even just one bad apple could spoil your reputation (and profits).

This article provides you with info on how to deal with pricing violations, so that your company isn’t seriously impacted if and when they occur.

How to enforce MAP pricing

Setting your very own MAP (Minimum Advertised Price) is a great way of helping increase your company’s profits, but who enforces this?

With the digital shelf so large, there are those who could take advantage of your MAP pricing policy and never get caught.

If you’ve only recently found out about MAP pricing, and perhaps just implemented it for your business, enforcement is the next logical step.

But is it possible to actually enforce MAP pricing?

In this article, we look at whether MAP pricing can be enforced, and the steps you can take so your business doesn’t suffer.

Manufacturer price monitoring: How to stay ahead of the game (and your competitors)

If you’re a manufacturer and you’re not monitoring prices, you’re missing a trick. 

In fact, a trick might be an understatement. In 2022, data is gold, and pricing data is gold dust. 

If you’re not keeping on top of your own prices, then who is? 

In this article, we’ll take you through everything you need to know about price monitoring, including what it is and how it can help manufacturers like yourself. We’ll even include a living, breathing example of how our own monitoring tool has helped revolutionise a global brand’s pricing strategy. 

Let’s get started.  

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