Month: January 2023

How to minimise checkout abandonment

Imagine a shopper has had their eye on one of your products for a really long time. They’ve done all their research, ticked everything off their own internal checklist – they’re ready to go.

Now imagine, for some reason or another, they won’t convert. Can’t bring themselves to do it.

Eventually, they abandon their cart altogether, leaving you (once again!) without a sale.

Checkout abandonment is a common occurrence on the digital shelf, mainly because of the choice customers have nowadays. How are you going to create a sense of certainty with a purchase when they’ve got all this competition staring them in the face?

In this article, we explore what causes checkout abandonment and how you can prevent it from harming your business’s bottom line.

How to make your sales promotions more successful

A difficult part of running any business is attracting customers. Another just as difficult part is retaining them!

There are so many brands out there, operating from brick-and-mortar stores or on the digital shelf, that companies must get creative if they want to succeed. 

Of course, promotions are a great way to unlock your business’s full sales potential. But which ones do you need, and how can they work best for you?

In this article, we look at sales promotions and discover how they can drive shoppers to your brand.

What is everyday low pricing?

Everyday low pricing is a popular tactic among retailers, especially in North America. 

Many big-name businesses, including Walmart and Amazon, have used this pricing model to get where they are today – i.e., taking lots of sales!

And who knows? If it’s worked for them, maybe it’ll work for you, too.

In this article, we look at everyday low pricing and how it can help give your retail pricing strategies a competitive edge.

Why is brand visibility important?

Helping your brand become more visible is key to its success on the digital shelf. 

A brand’s visibility directly affects how many people recognise and, more importantly, trust it. The greater the trust for your brand among potential customers, the more likely you are to make gains within the highly competitive ecommerce marketplace.

So, how exactly do you build trust with your target audience through brand visibility?

In this article, we’ll demonstrate how better brand visibility can work wonders for your business’s online presence.