Helping your brand become more visible is key to its success on the digital shelf.
A brand’s visibility directly affects how many people recognise and, more importantly, trust it. The greater the trust for your brand among potential customers, the more likely you are to make gains within the highly competitive eCommerce marketplace.
So, how exactly do you build trust with your target audience through brand visibility?
In this article, we’ll demonstrate how better brand visibility can work wonders for your business’s online presence.
What is brand visibility?
Want to win at the digital shelf? This means getting shoppers to not only see your brand but engage with it too.
Whether we like it or not, every one of us has our go-to brands that we seek out while shopping. But we may be compelled to switch if a new company markets itself the right way.
Brand visibility is the cornerstone of these marketing efforts. From SEO to social media, appearing more visible online will help you gain customers and (fingers crossed) increase your sales!
Advantages of brand visibility
By making your brand more visible, you stand out from the crowd for all the right reasons. This provides numerous benefits, such as:
- Increased market share and sales
- Improved brand perception
- Easier trust-building
- Support with lead generation
- More web traffic
- Tailored marketing efforts
- Word of mouth!
Just make sure you have a decent digital shelf analytics platform, like Magpie DBX, on hand to collect and collate the data most relevant to your brand visibility goals.
How to improve brand visibility
There are many ways you can boost your brand’s visibility across the digital shelf; these include:
Storytelling
Tell a strong story about who you are and what your business stands for. This gives shoppers something to get behind, an actual reason why they should buy from you instead of the competition.
Perhaps your founder has an interesting, relatable background, or maybe the company’s ethos aligns with certain social issues that you believe need amplifying. Either way, crafting a compelling story could help boost brand visibility in ways you never thought possible.
Being approachable
Nowadays, customer feedback counts for a lot – so much so that it can mean the difference between success and failure.
Making your brand approachable both online and offline means you’ll stand a better chance of engaging with potential customers and encouraging them to trust your company above all others.
Acting like a person, not a business
Jargon is not what people need when it comes to purchasing goods and services; instead, try presenting yourself as a human-oriented company committed to making lives easier.
Create different personas to help potential customers relate to your business, and remember to be consistent across all your digital channels. If not, your brand compliance could suffer!
Shareability
Getting the word out is key to improving brand visibility. Whether you’re launching a new product, sponsoring something, or simply refreshing your advertising campaigns, aim to reach as many people as possible – through all sorts of channels.
If your business is ‘shareable’, it could end up attracting the attention of previously untapped demographics, thereby expanding your reach and boosting sales potential. Just remember not to go overboard with your efforts, otherwise you could end up taking on more business than you can handle or risk other serious consequences, such as product cannibalisation.
Building brand visibility with Magpie DBX
At Magpie, we have several handy tools that can help you grow your business across the digital shelf.
The Brand Prominence feature shows exactly how visible you are online, while our brand compliance tool shows just how accurately third-party sites are presenting your company, so you can address any serious errors.
Ready to get your brand visibility where it needs to be? Contact us today and request a free demo!
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