Category: Price Tracking

What is penetration pricing?

Everyone has their price, whether they’re a buyer or business owner.

For companies, the right pricing strategy is crucial if you want to succeed online, and penetration pricing could help your brand stand out in an increasingly saturated ecommerce market.

But what is penetration pricing, and how exactly might your brand use it to grow?

In this article, we’ll explain everything you need to know about penetration pricing, including its advantages, potential drawbacks, and why you ought to consider this approach for your business.

MAP pricing vs MSRP: What’s the difference?

As an e-commerce company, you may find yourself struggling if your pricing isn’t well thought through.

After all, success when operating on the digital shelf means you should already be competitively priced and ready to go.

We appreciate it’s sometimes easier said than done, though. You’ll first need to consider different pricing policies and decide which one is best for your business.

In this article, we look at the debate around MSRP vs MAP pricing and provide a clearer picture of what these two pricing models can offer.

How to deal with pricing violations

As an e-commerce business, you’re going to encounter pricing violations at some point.

The digital shelf is vast, and unfortunately some sellers don’t always play by the rules. If the opportunity to undercut your pricing arises, they will take full advantage.

Of course, most online merchants are perfectly compliant with the original requirements of their partners’ terms. However, even just one bad apple could spoil your reputation (and profits).

This article provides you with info on how to deal with pricing violations, so that your company isn’t seriously impacted if and when they occur.

How to enforce MAP pricing

Setting your very own MAP (Minimum Advertised Price) is a great way of helping increase your company’s profits, but who enforces this?

With the digital shelf so large, there are those who could take advantage of your MAP pricing policy and never get caught.

If you’ve only recently found out about MAP pricing, and perhaps just implemented it for your business, enforcement is the next logical step.

But is it possible to actually enforce MAP pricing?

In this article, we look at whether MAP pricing can be enforced, and the steps you can take so your business doesn’t suffer.

What is MAP pricing?

As the ecommerce world expands, the online consumer market becomes more competitive than ever. It is therefore vital that your business seizes the moment and addresses (arguably) its greatest challenge: pricing.

The right pricing strategy will help you gain an immediate advantage over your competitors when it comes to selling via the internet. And MAP pricing is definitely worth considering as you look to safeguard your products from counterfeiters and promote your brand.

In this article, we look at what MAP pricing is, why it should matter to growing ecommerce businesses, and how you can set it up for the best results.

Why is it important to monitor competitors?

If you run a business, you will have competitors. 

And just like you, your competitors are working hard to make their business the best.

Some things will work for them, and some things won’t. They may have already solved problems that you’re currently facing, or maybe they’re gearing up for a big product launch. 

But if you’re not keeping a close eye on them, how would you know all this? 

In this article, we break down why it’s important to monitor competitors, including how one of our partners solved a crucial problem by monitoring their competition. 

Using data to make better eCommerce decisions

There are two kinds of people in this world: those who love data and Excel sheets… and normal people. Or rather, people who might not always have the time or enthusiasm needed to delve into deep CSV files of raw data in order to extract what really matters and translate it into actionable information.

Here at stickee, we believe complex data shouldn’t get in the way of decisions, but instead help you make them. The amount of data you’re generating can seem a little overwhelming at first, but harnessing its power could help you make better choices for your business. Let’s take a look at big data and the impact it can have…

Competitor price monitoring for a mobile phone retailer

The mobile phone industry continues to boom. But with so many retailers and manufacturers offering customers the latest deals, competitor price monitoring is essential to stay ahead of rivals.

Manufacturer price monitoring: How to stay ahead of the game (and your competitors)

If you’re a manufacturer and you’re not monitoring prices, you’re missing a trick. 

In fact, a trick might be an understatement. In 2022, data is gold, and pricing data is gold dust. 

If you’re not keeping on top of your own prices, then who is? 

In this article, we’ll take you through everything you need to know about price monitoring, including what it is and how it can help manufacturers like yourself. We’ll even include a living, breathing example of how our own monitoring tool has helped revolutionise a global brand’s pricing strategy. 

Let’s get started.