Tag: customer behaviour

What is omnichannel ecommerce?

In the old days, marketing was very much about showing people where to find brick and mortar stores that sold their favourite products.

Now, though, things have changed.

Thanks to the internet, companies can now use many different channels to present their brands and products to the world. Using a combination of channels in an effective omnichannel ecommerce strategy can mean big success.

In this article, we look at omnichannel ecommerce, explaining what it is, why it’s important and how you can use it to help grow your business on the digital shelf.

How to maximise digital shelf visibility

Appearing on the digital shelf involves more than just listing your products across multiple channels.

It’s about making sure that you’re presenting them in the right way, so that customers will keep using your brand because they trust that you can deliver.

But retaining customers means first maximising your digital shelf visibility, which is tricky given how crowded the online space has become.

In this article, we look at why digital shelf visibility is so important, as well as suggesting ways of appearing more visible across the internet.

What is brand compliance?

Never underestimate the power of a clearly aligned brand. Consistency and integration are both key if you want your company to succeed online.

But how do you make your brand ‘compliant’? What are the steps involved?

In this article, we take a closer look at brand compliance and show you ways of boosting your company’s appeal across the digital landscape.

What is digital shelf analytics?

Digital shelf analytics, also known as DSA, gives internet businesses all they need to boost their market share.

Standing out on the digital shelf means staying one step ahead of your competitors. But how do you know where to focus? What do today’s most successful e-commerce companies look like?

That’s where digital shelf analytics comes in.

In this article, we explore digital shelf analytics and discover why understanding it is essential for growing your brand online.

How to win at the digital shelf

One of the most important aspects of e-commerce is success on the digital shelf. But how do you make those crucial online gains your business needs to survive?

The digital shelf is where you get noticed, the place where your brand has the most opportunity to shine. And with an increasing number of people shopping online, knowing how to win at the digital shelf could be what catapults your company to a whole new level.

In this article, we show you how to win at the digital shelf, including ways that Magpie DBX can help your business shoot for the (virtual) stars.

Using data to make better eCommerce decisions

There are two kinds of people in this world: those who love data and Excel sheets… and normal people. Or rather, people who might not always have the time or enthusiasm needed to delve into deep CSV files of raw data in order to extract what really matters and translate it into actionable information.

Here at stickee, we believe complex data shouldn’t get in the way of decisions, but instead help you make them. The amount of data you’re generating can seem a little overwhelming at first, but harnessing its power could help you make better choices for your business. Let’s take a look at big data and the impact it can have…