Tag: Stock and Delivery

How to minimise checkout abandonment

Imagine a shopper has had their eye on one of your products for a really long time. They’ve done all their research, ticked everything off their own internal checklist – they’re ready to go.

Now imagine, for some reason or another, they won’t convert. Can’t bring themselves to do it.

Eventually, they abandon their cart altogether, leaving you (once again!) without a sale.

Checkout abandonment is a common occurrence on the digital shelf, mainly because of the choice customers have nowadays. How are you going to create a sense of certainty with a purchase when they’ve got all this competition staring them in the face?

In this article, we explore what causes checkout abandonment and how you can prevent it from harming your business’s bottom line.

How to make your sales promotions more successful

A difficult part of running any business is attracting customers. Another just as difficult part is retaining them!

There are so many brands out there, operating from brick-and-mortar stores or on the digital shelf, that companies must get creative if they want to succeed. 

Of course, promotions are a great way to unlock your business’s full sales potential. But which ones do you need, and how can they work best for you?

In this article, we look at sales promotions and discover how they can drive shoppers to your brand.

What is everyday low pricing?

Everyday low pricing is a popular tactic among retailers, especially in North America. 

Many big-name businesses, including Walmart and Amazon, have used this pricing model to get where they are today – i.e., taking lots of sales!

And who knows? If it’s worked for them, maybe it’ll work for you, too.

In this article, we look at everyday low pricing and how it can help give your retail pricing strategies a competitive edge.

What is penetration pricing?

Everyone has their price, whether they’re a buyer or business owner.

For companies, the right pricing strategy is crucial if you want to succeed online, and penetration pricing could help your brand stand out in an increasingly saturated ecommerce market.

But what is penetration pricing, and how exactly might your brand use it to grow?

In this article, we’ll explain everything you need to know about penetration pricing, including its advantages, potential drawbacks, and why you ought to consider this approach for your business.

How to create a digital shelf strategy

Shoppers love looking at things, and if you want your business to succeed, you’d better make sure your products are as appealing across the digital shelf – where they’re housed online – as they are within a physical retail space.

What is product cannibalisation?

As a thriving business, launching products is always an exciting time.

You’ve got the initial anticipation, then the launch date itself, and finally (hopefully) the inflated sales figures that follow.

But some companies experience negative consequences on the digital shelf after releasing the brand-new product they’ve worked so hard to perfect; instead of attracting customers from other brands, they end up stealing sales from themselves. This can be explained through one increasingly common phenomenon: product cannibalisation.

In this article, we look at product cannibalisation in detail, covering what it is, the potential causes and impact, as well as tips on how to avoid making the same mistakes as other businesses.

How to maximise digital shelf visibility

Appearing on the digital shelf involves more than just listing your products across multiple channels.

It’s about making sure that you’re presenting them in the right way, so that customers will keep using your brand because they trust that you can deliver.

But retaining customers means first maximising your digital shelf visibility, which is tricky given how crowded the online space has become.

In this article, we look at why digital shelf visibility is so important, as well as suggesting ways of appearing more visible across the internet.

What is digital shelf analytics?

Digital shelf analytics, also known as DSA, gives internet businesses all they need to boost their market share.

Standing out on the digital shelf means staying one step ahead of your competitors. But how do you know where to focus? What do today’s most successful e-commerce companies look like?

That’s where digital shelf analytics comes in.

In this article, we explore digital shelf analytics and discover why understanding it is essential for growing your brand online.

How to deal with pricing violations

As an e-commerce business, you’re going to encounter pricing violations at some point.

The digital shelf is vast, and unfortunately some sellers don’t always play by the rules. If the opportunity to undercut your pricing arises, they will take full advantage.

Of course, most online merchants are perfectly compliant with the original requirements of their partners’ terms. However, even just one bad apple could spoil your reputation (and profits).

This article provides you with info on how to deal with pricing violations, so that your company isn’t seriously impacted if and when they occur.