Published on: April 14, 2023 | Last updated on: March 13, 2024 |
Arguably one of the most talked about (and agonised over!) features these last few years, GTINs have become an integral part of Google Shopping and – by extension – buying and selling everywhere on the digital shelf.
But despite being a headache for most online retailers, GTINs are also hugely beneficial if you want to see better results from your shopping ads.
In this article, we explore the importance of GTINs and show you how to use them correctly when managing your product catalogue.
GTINs define the products you sell worldwide. They stand for Global Trade Item Numbers.
Ecommerce businesses around the globe have started using GTINs to help better distinguish their products. This is so search engines like Google can more accurately understand and match queries with related products.
When it comes to ecommerce content, GTINs make your product copy richer and general shopping easier for potential customers – which can only be a good thing for your brand!
The GTIN attribute can be used with the following number types:
The Google Shopping feeds of the following countries use GTINs:
All new in-stock products must clearly display the GTINs manufacturers have assigned to them.
It is now an official requirement from Google that products already assigned a GTIN must have this displayed on digital product listings, too.
For each new product assigned a GTIN, you must use the GTIN attribute when listing them for sale online.
Multiple product variations should also have unique GTINs assigned to them. This means that if you sell one shirt in yellow and the other in blue, both must display their own individual GTINs.
In most cases, you’ll find GTINs on barcodes, product packaging or the backs of books.
If you can’t find the GTIN of a product, be sure to contact the manufacturer for clarity.
Not all products have a GTIN assigned to them; these include:
So, why are GTINs so beneficial for ecommerce businesses? Let’s review:
Looking for easier product tracking and management when it comes to your GTINs? Magpie DBX can help!
Our price tracker collects and synthesises millions of prices across the digital shelf, refreshing them every 24 hours so you stay up to date with the latest trends. By having this information so easily accessible, you stand to ensure your GTINs are listed in the places most relevant to your business – thereby boosting your sales potential!
The same can be said for our promotional tracker, so you can see which products – and their GTINs – are performing best over key periods. This will empower you to make smarter promo decisions throughout your company.
Want to see Magpie DBX in action? Contact us today to arrange a demo!
Also, remember to follow us on social media for all the most relevant marketing updates.
Want to learn more about how Magpie DBX can help your business? Get in touch with us and let us show you!
