
How to minimise checkout abandonment
Imagine a shopper has had their eye on one of your products for a really long time. They’ve done all their research, ticked everything off their own internal checklist – they’re ready to go.
Now imagine, for some reason or another, they won’t convert. Can’t bring themselves to do it.
Eventually, they abandon their cart altogether, leaving you (once again!) without a sale.
Checkout abandonment is a common occurrence on the digital shelf, mainly because of the choice customers have nowadays. How are you going to create a sense of certainty with a purchase when they’ve got all this competition staring them in the face?
In this article, we explore what causes checkout abandonment and how you can prevent it from harming your business’s bottom line.