Month: April 2023

Can a customised brand portal help your marketing?

As a business owner, effective marketing is key. Whether you’re trading from a brick and mortar store or across the digital shelf, you’ll need to figure out how relevant content can get to your customers quickly and easily.

Still relatively new in the ecommerce and product management industries, customised brand portals are becoming increasingly popular. This is because of their amazing ability to streamline day-to-day operations and marketing activities without detracting from important work!

In this article, we explore what customised brand portals are, why they differ from traditional product databases, and how you can use them to build better relationships with your sales channels and, by extension, your audience.

10 ways to support online brand optimisation for ecommerce

Are you using online brand optimisation for ecommerce to help drive conversions?

If so, fantastic. If not, boo!

Staying relevant as a business on the digital shelf means frequently checking that your ecommerce content is in tip-top shape.

But how will you know which areas to focus on?

We’ve put together this handy guide to help you make the right decisions when it comes to online brand optimisation for ecommerce.

GTINs: How important are they to your products?

Arguably one of the most talked about (and agonised over!) features these last few years, GTINs have become an integral part of Google Shopping and – by extension – buying and selling everywhere on the digital shelf.

But despite being a headache for most online retailers, GTINs are also hugely beneficial if you want to see better results from your shopping ads.

In this article, we explore the importance of GTINs and show you how to use them correctly when managing your product catalogue.

Product information management: A definitive guide

If you’re a business that sells a lot of different products – especially on the digital shelf – then it must get overwhelming managing them all.

Don’t worry, we understand.

But how exactly can you ensure both consistent quality and service when there are so many loose ends floating around?

Well, a product information management system is one way to keep tabs on everything you do online marketing-wise – as well as how well certain products and channels are performing.

In this article, we explain why product information management is so important to growing your ecommerce business.